That was the question we (Marko Mäkipää, Maria bMäntymäki/b and I) asked in our 29th Information Systems Research Seminar in Scandinavia Helsingor paper. A draft is available: Download IRIS29_final_Makipaa_Ahonen_Mantymaki.pdf... ... We've been running open innovation competitions for 4 years and have worked with Hilton bHotels/b to tap into future business travellers for new ideas. The results have been amazing! When customers are given the opportunity to create new concepts ...
